About TJ Larkin

TJ spent years running an insurance agency in Texas. In 2023 he sold it. Not because the business was broken. Because something bigger had just shown up.

AI tools were finally real. Not chatbots. Not gimmicks. Real impact on the daily work. TJ went all-in. He started a local newsletter in Round Rock to learn in public. One newsletter became two. Two became five. Five became twenty-seven.

Today TJ operates a 145,000+ subscriber network of local newsletters covering cities around the country, plus vertical niches like insurance. He uses AI for roughly 80% of daily operations: content drafting, ad creative, data pulls, deliverability checks, customer email, hiring screens, meeting notes. The humans on the team do the things AI cannot: editorial judgment, relationships, and taste.

He co-founded lightbreak, an AI-powered publishing platform that turns source content into beautiful newsletters in under fifteen minutes. He built Songs For Your Story, which produces full AI-generated songs for businesses and celebrations in under thirty minutes.

He started WilCo AI Lab because business owners in Williamson County kept asking the same question at coffee shops: "How do I actually use this AI stuff?" The answer is not a $2,000 online course. The answer is someone who does it every day sitting down with you for 75 minutes and showing you exactly what to do.

Anyone can buy an online AI course. Very few finish one. Fewer still actually apply what they learn to their own business. The gap between "I know about AI" and "I use AI every day" is enormous, and watching a video does not close it.

TJ lives in Liberty Hill. He works with businesses in Round Rock, Georgetown, Cedar Park, Leander, Pflugerville, Hutto, and Taylor. He can sit at your conference table on Tuesday morning, look at your actual customer emails, your actual spreadsheets, your actual workflows, and set up real AI systems inside your tools. That kind of hands-on work is what moves the needle.

Remote consulting is also available, but the deepest results come from face-to-face sessions where he can see how your team works and build automation around what you already do.